Competitive Strategy

Gimmicks Sell

"Barely legal"

a very popular series- sells for its theatrical distribution, although there aren't too many of the adult theaters left, you sell it in home video. With limited availability main stream stores such as Blockbuster and Hollywood videos only hold videos with a rating of R or less.

"Girls Gone Wild" created by Joseph R. Francis

Girls Gone Wild videos usually involve a camera crew patrolling a party-heavy area in search of attractive young women who agree to expose their bodies for the camera, usually in exchange for free merchandise. This involves exposure various body parts, or further removal of clothing, and sometimes the camera crew following a group of girls back to a hotel or other location and taping them engaging in additional sexual activities.

In the beginning Francis got in about a hundred tapes and spent a couple weeks assembling a reel before buying $50,000 of commercial air time mostly late at night, when rates are cheapest. The response was enough to keep the ball rolling, and tapes kept coming in from all over;

Men who shot porn and wanted some quick cash, TV-news cameramen who'd shot B-roll of nudity on spring-break assignments, and random amateurs who'd taken hand-held videos to Mardi Gras. Everyone wanted to get a piece of the pie. Now, there are about 90 employees for GGW and their commercials air 40,000 times a year all over the U.S.

Naughty America: The Game for PC

The philosophy of Naughty America is simple. Expect quality adult entertainment that features the sexual practices of the American bedroom. For Naughty America sexuality is a positive form of self-expression. Naughty America lets the user explore their "naughtiness" threw playful sexiness and everyday sexual fantasies resulting in satisfaction and happiness to their customers.

TechWeb

CBS reports on Free downloads of Naughty America in times of stress…Tax season

Porn Company Offers True Relief for Taxpayers Naughty America, one of the most popular adult entertainment companies in America, is offering 'True Relief For Taxpayers. Finally, a reason to look forward to tax season. *From now until April 15, taxpayers can download six X-rated scenes from leading adult entertainment company Naughty America for free.*
Tax Relief

Pay Per View

The “good stuff” will go on either Playboy or New Frontier. New Frontier runs three channels. Playboy is going to run about eight channels, they carry most of the adult entertainment programming.

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